Monday, December 30, 2019

To Kill a Mockingbird Plot Overview - Free Essay Example

Sample details Pages: 10 Words: 3074 Downloads: 1 Date added: 2019/02/20 Category Literature Essay Level High school Tags: To Kill a Mockingbird Essay Did you like this example? The novel To Kill a Mockingbird take places in the sleepy Alabama town of Maycomb where the Finches live. The narrator of the story is the youngest child of the two children of the Finches, a little girl named Jean Louise Scout Finch. The story is happening during the time of the Great Depression. Don’t waste time! Our writers will create an original "To Kill a Mockingbird: Plot Overview" essay for you Create order Scout lived with her father and her brother. Her father, Atticus Finch is a lawyer with high moral standards at the time. Her brother, Jeremy Atticus â€Å"Jem† Finch who is four years older than her is a curiously and athletic young boy. Her family is considered wealthy compared to others. One Summer, Scout and Jem met up with Dill, Charles Baker â€Å"Dill† Harris a boy come to the neighborhood on summer, and become friend with him. They play together and exchanged stories. Dill got hooked by the mysterious of the story about Boo Radley, Arthur â€Å"Boo† Radley a mystery of the town. The next summer Dill came back, and three were trying to take a look at Boo this time but got stopped by Atticus. He told them to think from another person’s perspective before they do anything. But, on Dill’s last day of summer at Maycomb, the three of them sneaked into the Radleys property and got a warning shot by Nathan Radley, Boo’s brother. They immediately escape from there but Jem’s pants got stuck and left back at the Radleys fence. When he gets back to take it the pants was mended where its torn and neatly folded hanging over the fence. Scout goes to school for the first time that fall and she hates it. The following winter, Scout and Jem also experience another mystery consider to be Boo Radley. They consistently found a mysterious gift from a certain tree’s knothole near the Radley house. When they tried to communicate with the mystery giver by leaving a note at the tree, they find themselves looking at Boo’s brother plugged up th e knothole with cement the next day. On the coldest time of winter, Miss Maudie Atkinsons house catches on fire, Scout’s favorite neighbor. While she and Jem, shivering, watching Miss Maudie’s house burning to the ground near Boo Radley house, someone gave her a blanket over her shoulders. When she comes back home she then found out it was likely Boo Radley who gave her the blanket. Atticus take a case to his hands. He, as a lawyer of the town, has been appointed to be a defender for a black man named Thomas â€Å"Tom† Robinson who has been accused of raping a while young lady named Mayella Violet Ewell. She is from the Ewell family which is a low layer citizen, some even call them â€Å"trash†, of the town. Because of this, the Finches received harsh criticism from some heavily racist of Maycomb. Despite knowing this case is almost impossible to win, the white jury at the time will never believe a black man’s words over a white girl’s, Atticus took the case it. He knows Tom is innocent and against all the odds he still wants to prove it. When Atticus, Jem, and Scout came to the family Christmas gathering Scout beat up her cousin Francis when he called her father a â€Å"nigger-lover† and that he is ruining the family name. Calpurnia, the Finches black cook, took Scout and Jem to a local black church, there were some shocked bu t at the end, they warmly embraced the children. At Maycomb, Jem cut off the tops of an old neighbor ladys, Henry Lafayette Dubose, bushes. He got punished by Atticus for this and he has to read for her out loud six days a week, two hours per day, for a month. When Mrs. Dubose died Atticus revealing to Jem that he was helping her to break her morphine addiction. Atticus has shown him that what Mrs. Dubose is what real courage is, the will to fight a fight that you knew you can’t win, and not a man with a gun. The next summer, Atticus’s sister, Alexandra â€Å"Aunt Alexandra† Hancock, come to live with the Finches. She is a proper and old fashion lady, and she wants to shape Scout into a Southern feminine ideal woman like her. At this time Dill ran away from his family to Maycomb, because of his mother and new father don’t seem interested in him. He stayed at the Finches house when Tom’s trial getting close. The night when Tom moved into the county jail to receive the trial. Atticus guarded outside the jail to prevent the possibility of lynching. Jem and Scout caught up to a hunch and sneak out of the house, Dill followed them, to check on their father. While they were looking at Atticus, a mob gathers in front of the jail door and told Atticus to let them lynch Tom and also threaten Atticus. Jem senses som ething and ran to Atticus along with the others. Jem recognized one of the men from the mob and asked politely about his son, and thanks him. This made the man answer to her and bring the crowd out of their mob mentality, and dispersing the mob. The trial has come, Atticus told the children to stay home but sneak out to the court and got a sit in the â€Å"colored balcony† along the black community. The court started with the Ewell family telling the story as Tom got called by Miss Mayella to do some work, but instead of doing the work Tom jumped on her forcefully beat her up and rape her. Then ran when her father, Robert E. Lee â€Å"Bob† Ewell, appeared. Tom told a different version of the story as Miss Mayella tried to kiss her by hugging him from behind and this made him scared and ran away while her father burning in rage when he saw it. The Ewells testified that Tom beat Mayella by his left arm but in reality, Tom left has been dysfunctional from a long time ago due to an accident. Tom’s innocent was clearly shown by this. Atticus call out for everyone in the court as they should not be blind by racism and they should do what is right. But still, all of the white-jury pronounced Tom is guilty. While Atticus told Tom that there is still a high chance the higher up of the country will believe his innocent and let him free, but Tom couldn’t wait and tried to escape out of jail. Tom was shot to death. This incident made Jem doubt about heavily justice around him. After the court, Bob Ewell loses his job. This brings Bob to tried to get back on everyone connected to the court. He threatening Atticus that he will not let him be for humiliated him in the court and vows revenge. He also tried to break into the Judge’s, Mr. John Taylor, house. He even attempted to do something to Tom’s wife but couldn’t because of Tom’s former employer, Mr. Link Deas, said that he will put him in jail if he tries to walk near her or his property. On Halloween, Scout and Jem go to a Halloween party but on their way home, they heart someone follows them. It was Bob Ewell, he tried to take revenge on the Finches children. He knocked Jem unconscious and tried to stab Scout with a knife but got stop by Boo Radley. While struggle with Boo and receive a fatally wound. Scout and Jem went back to their him with Boo carrying Jem. Atticus took care of Jem and called the doctor and rep ort this to the police. Mr. Tate comes back after investigating the scene and said that Bob is dead. This made Atticus consider for a court for his son and Boo’s legal defense but Mr. Tate stops him. They arguing and Mr. Tate says he might be not much but tonight Bob Ewell fell on his knife, then went away with his car. Atticus sat down and ask Scout does she understand what just happened. She said that she understands that Mr. Tate was right. Atticus surprise and asked her what did she mean. She says that it’d be like shooting a Mockingbird. Atticus regain his smile and thank Scout. Scout then walks Boo home while imagining how Boo views this town, she and her brother. Boo went inside his house and never appear in front of Scout again. But to Scout, he is now a human being, a kind one, and not a scary mystery of Maycomb. She then went back home and let Atticus read for her till she sleeps. 2. Focused Character 2.1. Jean Louise â€Å"Scout† Finch In To Kill a Mockingbird, Jean Louise â€Å"Scout† Finch is the narrator of the story. She is an American wh ite girl. The story begins with Scout being six years old. She lives with her father, her brother, and their black cook in Maycomb. She is intelligent and be able to make logical conclusions inside her head were clearly the influent of her father, Atticus. We could considerate that Scout is more intelligent compared to the kids her age and is a tomboy girl by the standard of Maycomb. Even so, Scout is naive and extraordinary curious about her surround because of her inexperience. This cause Scout often fights with her brother Jem. Scout character changed over time by the teaches of her father and interact with her surround. She believes in justice but it got shattered when her father loses the court of Thomas â€Å"Tom† Robinson. This changed her point of view and made she rethinks every action she took. In the beginning, Scout is an iconic tomboy where she solves everything with her fist. The part where she jumps on Walter Cunningham when the teacher mad at her, made the reader feel how Scout is just like every child blame on others, not themselves. Her rough image as a ‘let the fist do the talking’ is strongly appear here when she doesn’t scream or crying but just go straight to pick her fist as a solution resolver. This habit became rather sad when she hit Dill just because he didn’t pay attention to her. It is as if she still doesn’t know how to express her feeling in another way. But it is also made her strong a nd bravery, like how she decided jumps into the lynch mob to save her father. Even so, these behaviors made her father, Mr. Atticus, worries from the beginning of the story. Atticus needs to step in and talk to her when she started another fight with the subject about him. When he asked her to not fight and endurance it. Scout’s respect for her father is so strong that it could make her conceals her own personality when she dropped her fist and walk away from a fight. She even feels noble just because she did what he ask him for three weeks, without the need of praise from Atticus. After experience three weeks of no violent Scout grown up as a bit. She learned that not everything needs to solve by her fist, but she showed us that she still not entirely throw the ideals all away when she said she would fight anyone who dares to pick a fight with her. As a tomboy as Scout is she still has a hard time when its come to get except by social. When Aunt Alexandra comes live with the Finches she forced Scout to change into an elegant lady. Her Aunt changed Scout clothes from pants to skirt made it hard to run, climb the tree or fight like the way she was before. Scout was angry and rebel against her aunt but after the courthouse of Tom, she starting t o see the role of an elegant woman in a new light. By looking at her role model Aunt Alexandra and Miss Maudie shocked at the dead of Tom but still could get over it and calmly having a tea party, not bursting into tears. Scout now look at the role of a lady is to have courage than just wearing girly dresses or cooking in the kitchen. The willpower that just likes of her father’s, the person she respects the most. This erases the hate of Scout for her gender. Scout’s personality developed the most when it comes to the story with Boo Radley. At first, she is curious about his existent and fear of the unknown at the same time. As the story moves on Scout started to interact with Boo more, like when they receive gifts from him in the knothole of the Radley tree or when Boo gave her a wear in the cold winter, and this changed her feeling about the person named Boo Radley. Its changed from blindly scare of the unknown to think about the unknown. Scout started to wonder what is the characteristic of Boo and what is he think stayed inside the house for years. After the courthouse of Tom, Scout has known what seen real evil, made she think on her own about the monster everyone called Boo, among human. She then under that Boo is no monster, not like the monster she saw, but just a poor man. When Boo Radley saved her brother from Mr. Bob Ewell, she realizes that the person everyone called a monster and fear was just a kind man. She at the be ginning was just like others who believe in gossip and rumor changed her ideas and understand about the world. The four years of Scout wrote in the book, show us the rapid change of a child in their growing process. Scout was just a tomboy girl, kicking and punching, made her fist do the talking at the start. Then changed to a girl who thinks that not everything needs to solve by her fist. Scout’s hates for her gender as a weakling lady changed to the image of respectable strong and determined, the strength of willpower and composure like Atticus. She realizes what is think is rightful and justice are not always true, the world is not just black and white of kind neighbor and evil Boo, but it is complicated. She needs to see it with her eyes and think to truly understand it. The character Jean Louise â€Å"Scout† Finch has been described as if she is the evolution that human needed at the time. The equal in races and the logical head to think before judge others. We could understand that Scout made the right conclusion for everything she experience and induce. Also, we could see that Harper Lee intentions are everywhere in Scout eyes. 2.2.Jeremy Atticus â€Å"Jem† Finch Jeremy Atticus â€Å"Jem† Finch is ten years old when the story started, 4 years apart fro m his sister. He is a typical American boy who interests in football and guns. As a child of Atticus, he is composure and smart. But still, as a child, he is naive and inexperienced about the world. He also shows his emotional side when he misses his mom or shock about the court of Tom. Jem’s character changes through the eyes of the narrator, his sister, Scout. As a big brother, he is calmer than Scout, he stops Scout fights. He usually plays with Scout but when the story moves on he stops playing with her. Still, as her brother, he looks after her but in a bossy way. His ideas about justice, evil and goodness, shattered due to the trial of Tom. This makes he became extremely emotional when Scout mention the subject. At the same time, it made him understand the true meaning of the society, the mass decide the truth. At the begging of the story, Jem is described as a brave kid. He a typical American boy who never back down on a daring challenge. He prefers physical bravery and holds no pride for his father who never plays sports or possesses a gun in front of him. He believes that to earn respect one must always show other his strong side. This idea changed when he saw At ticus take out the mad dog with a gun, then learned that his father was Maycomb best shooter. He now learned that humble is more important than pride. Then, he comes to interact with Mrs. Dubose for a month. When he learned she was fighting her own battle against drugs, his ideas about true bravery changed again. He learned that besides bravery, physical, there is also courage, mental. Atticus teaches him to not holds the idea of a man holding a gun is brave but a woman who took a fight that she can’t win is one. Jem still believes that this world is only about right or wrong, and the right always win. The night when Atticus watched Tom jail. He saw his father bravely stand alone against the racists, the lynch mob. He also saw his sister was the first one who ran to protect their father. The idea about the good will win enforced when he saw his sister dis group the mob. When the court of Tom ends, his ideas about the world changed. He has seen real evil in plain sight and saw the justice lose. He learned that what the mass believe will become the true, and one individual can’t easily win against it. This became a bit of a trauma for him, but at the same time strengthened his understanding of society. Through the eyes of Scout, we see Jem mature through time but got shaped by his father. As the story progress, we can see that Scout does not think much about his brother but we can still conclude that Jem learned that bravery is not just about physical but also about the courage to took a fight that one can’t win. He learns physical â€Å"bravery† need the mental â€Å"courage† too. Finally, he learned that the world is not about just black and white. That to be like his father, he needs to have the courage to fight against all odds. He graduates from a naive young boy to a mature man who understands the complicated problem of the world.

Sunday, December 22, 2019

Genetically Modified Organisms Help Make A Stronger And...

GMOs or genetically modified organisms are used to help make a stronger and improved organism. A positive aspect of GMOs is that it allows more of something to be made. A great example would be food. With certain foods being genetically modified more of said food is available to others. The population of Earth is rising which means more food need to be made. Without food that is modified there may not be enough food to feed the world. Another positive to GMOs is that it can be altered to have more benefits for the consumer. An example of this would be altering the health benefits a food has. If a food offered little to no vitamins a modification is available to add more nutritious values into it. One issue with GMOs is that has not been thoroughly investigated. There are fears that genetically modified organisms could have more risks than good. For example, some of the potential environmental and health risks include genetic erosion, plant vulnerability to disease, and food allergies (Du and Rachul). Though there are many pros and cons to GMOs the opinion of some consumers remains neutral (Marris). GDP or Gross Domestic Product is the value of goods and services created in a country. GDP is used to indicate how the economy is going to a country. At times, GDP is used to indicate prosperity, advance, and quality of life but this is incorrect because some factors are not added within the indication (Novà ¡cek). For example, it does not factor in housework or non-reportedShow MoreRelatedGenetically Modified Organisms, Also Known As Gmo’S, Are1491 Words   |  6 PagesGenetically modified organisms, also known as GMO’s, are important to today’s society because they bring more food to more people at a cheaper price. If a crop is a GMO, it means that its DNA sequence has been altered in a lab. When seeds are genetically altered in this way, it is to inject a certain characteristic that is not present in the traditional plant into the DNA. Usually, this characteristic is to make the crop more susceptible to fertilizer and pesticides, or to sustain harsh weather conditionsRead MoreThe Revolution And Benefits Of Genetically Modified Foods1514 Words   |  7 Pagesdecade because of genetically modified organisms (GMOs). â€Å"A genetically modified organism, or GMO, is an organism that has had its DNA altered or modified in some way through genetic engineering† (Lallanilla 2013). A GMO is stronger compared to its original species or generation because it has a new gene that allows it to survive in a new environment or against a predator or pest. A GMO can come in different forms, such as modified animals or plants and crops. A genetically modified crop has many benefitsRead MorePlants Consume a Gene from a Different Organism in Genetic Modification1201 Words   |  5 PagesGenetically modified plants are plants that consume a gene from a different organism which has been inserted into the target plant. Genetically modifying plants changes the characteristics of the plant such as; adding more flavour; evolving in size and addition in nutritional values. The technologies used to process genetically modified crops are called; genetic engineering, biotechnology, gene technology and modern technology. Genetically modifying crops aims to change the fundamentals of agricultureRead MoreGenetic Modification ( Gm )1619 Words   |  7 PagesGenetic modification (GM) is the use of modern biotechnology techniques to change the genes of an organism such as plants or animals. No one is permitted to deal with a genetically modified organism (GMO) in Australia unless the Australian Gene Technology Regulator has determined that the GMO is safe to human health and the surrounding environment. As the world’s population continues to increase and is expected to double within the next few years, the world’s demand for food and fibre has increasedRead MoreGenetic Modification ( Gm )1501 Words   |  7 PagesIntroduction Genetic modification (GM) is the use of modern biotechnology techniques to change the genes of an organism such as plants or animals. No one is permitted to deal with a genetically modified organism (GMO) in Australia unless the Australian Gene Technology Regulator has determined that the GMO is safe to human health and the surrounding environment. As the world’s population continues to increase and is expected to double within the next few years, the world’s demand for food and fibreRead MoreGenetically Modified Microorganisms Pros And Cons1636 Words   |  7 PagesGenetically Modified Organisms have the ability to help cure the most deadly of disease while also being able to cause famine if used incorrectly, and these are just a few of the amazing possibilities that GMO’s as a whole present to us. While the field of GMO’s is large and expansive there are a few areas that researchers are focused on because of the amount of possibilities with them, these include genetically modified crops, microorganisms, bugs and other small creatures that spread disease. TheRead MoreGenetically Modified Organisms And Its Impact On The World1670 Words   |  7 PagesWith 92% of corn, 94% of soybeans, and 94% of cotton being genetically modified and with upwards of 75% of processed foods containing GMOs according to the Center of Food Safety, GMOs are clearly a very important topic. According to Whole Foods, GMOs or genetically modified organisms are organisms whose DNA has been altered. The reason for the creation of GMOs was for the purpose of increasing plant productivity by engineering them to resist certain diseases, produce their own pesticides, etc. andRead MoreTransgenic Organisms in the Agricultural World Essay1626 Words   |  7 PagesWhat are transgenic organisms? How are they made? Are they safe? Are they a good source of food? These are all questions that are asked about transgenic organisms. Through this paper we will discuss these q uestions and give viable answers. We will look in detail into the role these organisms play in today’s society. Transgenic organisms are organisms that have been genetically modified through the insertion of DNA from one organism into the genome of another organism (WiseGeek, 2011). InRead MoreThe Gmo Trap : An Unexposed Secret1681 Words   |  7 Pageseconomic aspects of daily living, numerous perilous concerns have risen against the proper usage and non-maleficence of these high-tech mechanics. For about a decade now, genetically modified foods have occupied the shelves of supermarkets and grocery stores across the nation. The ample amount of genetically modified organisms, or GMOs, have sparked many affairs regarding the impact they have on one’s health. The detonation of GMOs, according to the Institute for Responsible Technology, is â€Å"the resultRead MoreEssay Genetically Modified Foods1678 Words   |  7 PagesIntroduction Let’s face it, the term genetically modified (GM) foods is not the most appetizing word in the English language and neither is the term genetically engineered foods for that matter. Whether or not you realize it, you have consumed at least one product that contains genetically modified foods. These â€Å"modified foods† are hiding all over your supermarkets and in some instances, there is no way to tell just by looking at it. But, they have been around for more than two decades and it has

Saturday, December 14, 2019

Mathematics in Cryptology Free Essays

Cryptology is the procedure of writing by means of a variety of methods to keep messages secret and includes communications security and communications intelligence. The cryptologic (code making and code breaking) and intelligence services provide information to both tactical forces and Navy commanders. Shore-based intellect and cryptologic operations engage the compilation, handing out, analysis, and reporting of information from a lot of sources, from communications intelligence to human intelligence. We will write a custom essay sample on Mathematics in Cryptology or any similar topic only for you Order Now This information is used to assess threats to the Navy and to the protection of the United States. Tactical intelligence, more often than not provided by ships, submarines, and aircraft, gives combat commanders indications and warning of impending opponent activity and assessments of ongoing hostile activity and capabilities. The start of the 21st century is a golden age for applications of mathematics in cryptology.   The early stages of this age can be traced to the work of Rejewski, Rozycki, and Zygalski on breaking mystery. Their employment was a breach in more than a few ways.   It made a marvelous realistic input to the conduct of Word War II.   At the same time, it represented a major increase in the sophistication of the mathematical tools that were used.   Ever since, mathematics has been playing a progressively more important role in cryptology. This has been the result of the dense relationships of mathematics, cryptology, and technology, relationships that have been developing for a long time. At the same time as codes and ciphers go back thousands of years, systematic study of them dates back only to the Renaissance.   Such study was stimulated by the rapid growth of written communications and the associated postal systems, as well as by the political fragmentation in Europe. In the 19th century, the electric telegraph provided an additional spur to the development of cryptology. The major impetus, despite the fact that, appears to have come with the appearance of radio communication at the beginning of the 20th century. This technical development led to growth of military, diplomatic, and commercial traffic that was open to non-intrusive interception by friend or foe alike.   The need to protect such traffic, from interception was obvious, and led to the search for improved codes and ciphers.   These, in turn, stimulated the development of cryptanalytic methods, which then led to development of better cryptosystems, in an endless cycle.   What systems were built has always depended on what was known about their security, and also on the technology that was available. Amid the two world wars, the need for encrypting and decrypting ever-greater volumes of information dependably and steadily, combined with the accessible electromechanical technology, led many cryptosystem designers towards rotor system.   Yet, as Rejewski, Rozycki, and Zygalski showed, the operations of rotor machines created enough regularities to enable effective cryptanalysis through mathematical techniques.   This was yet another instance of what Eugene Wigner has called the â€Å"unreasonable effectiveness of mathematics,† in which techniques developed for abstract purposes turn out to be surprisingly well-suited for real applications. The sophistication of mathematical techniques in cryptography continued increasing after World War II, when attention shifted to cryptosystems based on shift register sequences.   A quantum jump occurred in the 1970s, with the invention of public key cryptography. This invention was itself stimulated by technological developments, primarily the growth in information processing and transmission.   This growth was leading to explosive increases in the volume of electronic transactions, increases that show no signs of tapering off even today, a quarter century later. The large and assorted populations of users that were foreseen in developing civilian settings were leading to problems, such as key management and digital signatures that previously had not been as severe in smaller and more tightly controlled military and political communications.   At the same time, developments in technology were offering unprecedented possibilities for implementing complicated algorithms.   Mathematics again turned out to provide the tools that were used to meet the challenge. The public key schemes that were invented in the 1970s used primarily tools from classical number theory.   Yet as time went on, the range of applicable mathematics grew.   Technology continued improving, but in uneven ways.   For example, while general computing power of a personal computer grew explosively, there was also a proliferation of small, especially wireless devices, which continued to have stringent power and bandwidth limitations.   This put renewed emphasis on finding cryptosystems that were thrifty with both computation and transmission. At the same time, there was growth in theoretical knowledge, which led to breaking of numerous systems, and required increases in key sizes of even well trusted schemes such as RSA. The outcome of the developments in technology and science is that today we are witnessing explosive growth in applications of sophisticated mathematics in cryptology.   This volume is a collection of both surveys and original research papers that illustrate well the interactions of public key cryptography and computational number theory. Some of the systems discussed here are based on algebra, others on lattices, yet others on combinatorial concepts.   There are also some number theoretic results that have not been applied to cryptography yet, but may be in the future.   The diversity of techniques and results in this volume does show that mathematics, even mathematics that was developed for its own sake, is helping solve important problems of our modern society.   At the same time, mathematics is drawing valuable inspiration from the practical problems that cryptology poses. The recent breakthrough discovery of public key cryptography has been one (but not the only) contributor to a dramatic increase in the sophistication and elegance of the mathematics used in cryptology. Coding theory enables the reliable transmission and storage of data. Thanks to coding theory, despite dramatic increases in the rates and volumes of bits transmitted and the number of bits stored in computers or household appliances, we are able to operate confidently under the assumption that every one of these bits is exactly what it is supposed to be. Often they are not, of course, and the errors would be catastrophic were it not for the superbly efficient detection and correction algorithms clever coding theorists have created. Although a number of incessant mathematics has been employed (notably, probability theory), the bulk of the mathematics involved is discrete mathematics. Nevertheless, in spite of the strong demonstration that cryptology and coding theory provide, there is little understanding or recognition in the mainstream mathematics community of the importance of discrete mathematics to the information society. The core problems in applied mathematics after World War II (e.g., understanding shock waves) involved continuous mathematics, and the composition of most applied mathematics departments today reflects that legacy. The increasing role of discrete mathematics has affected even the bastions of the â€Å"old† applied mathematics, such as the aircraft manufacturers, where information systems that allow design engineers to work on a common electronic blueprint have had a dramatic effect on design cycles. In the meantime, mathematics departments seem insulated from the need to evolve their research program as they carry on providing service teaching of calculus to captive populations of engineering students. However, the needs of these students are changing. As mathematicians continue to work in narrow areas of specialization, they may be unaware of these trends and the appealing mathematical research topics that are most strongly connected to current needs arising from the explosion in information technology. Indeed, a great deal of important and interesting mathematics research is being done outside of mathematics departments. (This applies even to traditional applied mathematics, PDE’s and the like, where, as just one example, modeling has been neglected.) In the history of cryptology and coding theory, mathematicians as well as mathematics have played an important role. Sometimes they have employed their considerable problem-solving skills in direct assaults on the problems, working so closely with engineers and computer scientists that it would be difficult to tell the subject matter origins apart. Sometimes mathematicians have formalized parts of the problem being worked, introducing new or classical mathematical frameworks to help understand and solve the problem. Sophisticated theoretical treatments of these subjects (e.g., complexity theory in cryptology) have been very helpful in solving concrete problems. The probable for theory to have bottom-line impact seems even greater today. One panelist opined, â€Å"This is a time that cries out for top academicians to join us in developing the theoretical foundations of the subject. We have lots of little results that seem to be part of a bigger pattern, and we need to understand the bigger picture in order to move forward.† However, unfortunately, the present period is not one in which research mathematicians are breaking down doors to work on these problems. Mathematicians are without a doubt needed to generate mathematics. It is less clear that they are indispensable to its application. One panelist pointed out that there are many brilliant engineers and computer scientists who understand thoroughly not only the problems but also the mathematics and the mathematical analysis needed to solve them. â€Å"It’s up to the mathematics community,† he continued, â€Å"to choose whether it is going to try to play or whether it is going to exist on the scientific margins. The situation is similar to the boundary where physics and mathematics meet and mathematicians are scrambling to follow where Witten and Seiberg have led.† Another panelist disagreed, believing it highly desirable, if not necessary, to interest research mathematicians in application problems. â€Å"When we bring in (academic research) mathematicians as consultants to work on our problems, we don’t expect them to have the same bottom-line impact as our permanent staff, because they will not have adequate knowledge of system issues. However, in their effort to understand our problems and apply to them the mathematics with which they are familiar, they often make some unusual attack on the problem or propose some use of a mathematical construct we had never considered. After several years and lots of honing of the mathematical construct by our ‘applied mathematicians,’ we find ourselves in possession of a powerful and effective mathematical tool.† During the late 1970s, a small group of bright educational cryptographers proposed a series of elegant schemes through which secret messages could be sent without relying on secret variables (key) shared by the encipherer and the decipherer, secrets the maintenance of which depended upon physical security, which in the past has been often compromised. Instead, in these â€Å"public key† schemes, the message recipient published for all to see a set of (public) variables to be used by the message sender in such a way that messages sent could be read only by the intended recipient. (At least, the public key cryptographers hoped that was the case!) It is no exaggeration to say that public key cryptography was a breakthrough â€Å"of monumental proportions,† as big a surprise to those who had relied on conventional cryptography in the sixties as television was to the public in the fifties. Breaking these â€Å"public key† ciphers requires, or seems to require, solutions to well-formulated mathematical problems believed to be difficult to solve. One of the earliest popular schemes depended on the solution of a certain â€Å"knapsack† problem (given a set of integers and a value, find a subset whose constituents sum to that value). This general problem was thought to be hard (known to be NP- complete), but a flurry of cryptanalytic activity discovered a way to bypass the NP-complete problem, take advantage of the special conditions of the cryptographic implementation and break the scheme, first by using H. Lenstra’s integer programming algorithm, next using continued fractions, later and more effectively by utilizing a lattice basis reduction algorithm due to Lenstra, Lenstra and Lovasz. Although many instantiations of public key cryptographies have been proposed since their original discovery, current cryptographic implementers seem to be placing many of their eggs in two baskets: one scheme (Rivest-Shamir-Adleman, RSA), whose solution is related to the conjectured difficulty of factoring integers, the second, (Diffie-Hellman, DH), which is related to the conjectured difficulty of solving the discrete logarithm problem (DLP) in a group. The discrete logarithm problem in a group G, analogous to the calculation of real logarithms, requires determination of n, given g and h in G , so that gn = h. Each of the past three decades has seen momentous improvements in attacking these schemes, although there has not yet been the massive breakthrough (as predicted in the movie â€Å"Sneakers†) that would send cryptographers back to the drawing boards. The nature of these attacks leads some to suspect that we may have most of our eggs in one basket, as most improvements against RSA seems to correspond to an analogous idea that works against the most common instantiations of DH (when the group is the multiplicative group of a finite field or a large subgroup of prime order of the multiplicative group) and vice versa. Asymptotic costs to attack each scheme, although each has declined as a consequence of new algorithms, continue to be comparable. These innovative algorithms, along with improvements in computational power, have forced the use of larger and larger key sizes (with the credit for the increase split about equally linking mathematics and technology). As a result, the computations to implement RSA or DH securely have been steadily increasing.Recently, there has been interest in utilizing the elliptic curve group in schemes based on DLP, with the hope that the (index calculus) weaknesses that have been uncovered in the use of more traditional groups will not be found. It is believed, and widely marketed, that DLP in the group of points of non-super singular elliptic curves of genus one over finite fields does not allow a sub-exponential time solution. If this is true, DH in the elliptic curve group would provide security comparable to other schemes at a lower computational and communication overhead. It may be true, but it certainly has not yet been proven. There are connections between elliptic curve groups and class groups with consequences for the higher genus case and extension fields. In particular, Menezes, Okamoto and Vanstone showed how the Weil pairing gave a better method for solving DLP for a particular class of elliptic curves, the supersingular ones. These are curves of order p+1, and DLP is reduced to a similar problem in GF(p2), where it can be more effectively solved. Work continues in an effort to extend these results to the general curve group. A related problem in elliptic curve cryptography focuses attention on another possible exciting interplay between theoretical mathematics, computer science (algorithms) and practical implementation. Calculation of the order of the elliptic curve group is not straightforward. Knowing the order of their group is very important to DH cryptographers, since short cut attacks exist if the order of the group factors into small primes. Current elliptic curve cryptosystem proposals often employ a small class of curves to circumvent the counting problem. Even less progress has been made on the more general problem of whether there exist any groups whose DLP is exponential and, if so, characterizing such groups. Another interesting problem is whether solving DLP is necessary as well as sufficient for breaking DH. There are some groups for which this is known to be true, but determining whether this is true for all groups, or characterizing those groups for which it is true, remains to be done. A third interesting general DH problem is â€Å"diagnosis† of the DH group (when one has intercepted both ends of DH exchanges and does not know the group employed). For this reason, cryptology is a traditional subject that conventionally guaranteed (or sought to undo the guarantee of) confidentiality and integrity of messages, but the information era has expanded the range of applications to consist of authentication, integrity and protocols for providing other information attributes, including timeliness, ease of use of service and protection of intellectual property. Cryptology has at all times been a charming and an exciting study, enjoyed by mathematicians and non-mathematicians the same. How to cite Mathematics in Cryptology, Essay examples

Thursday, December 5, 2019

Diversity in Families The Griffins - Family Guy

Questions: 1. Television Show? 2. Explanation of the show? 3. Similarities between families of serial and real life? 4. TV Families and Myths about families? 5. Functionalism of myths? 6. Way of shaping the family? 7. Taught from Show? Answers: 1 Television Show I usually watched a TV serial or show called The Griffins,Family Guy. The family of the show consist a parent including two children. According to the show both children obey the guidelines of their parents and put a great lesson for everyone (Griffin and Hargis). The coordination is significant between the family members, so they fight against any problems. On the other hand, the parents are playing an essential role in the TV show and they have full respect for each other. 2 Explanation of the show TV show family is socially very helpful. There were many problems faced by this family, for example, one day Mr. Griffin lost his job due fraud case but the actual reason was completely different. One day he saw that his boss was talking with someone and ordered to kill Mr. Brown. Unfortunately, at that he entered into the cabin of his boss and pay for his unnatural behavior. After a long fight the TV show family got the justice and his boss was arrested by police (Flaherty). In terms of gender roles, they have full faith and trust for each other. According to the TV family experience the gender roles recognize the root of a problem and resolved it with care. Moreover, the gender roles interact with each other in a smooth manner. The social class also influences some problems and solutions in the family. For an example, a man who worked in the family as a servant is facing some trouble due to lack of money (Brown). The head of the family understand the problem of the man and helped t hem with money. 3 Similarities between families of serial and real life Talking about my family, I have a loving parent and two elder brothers. My family structure is very much similar to TV show family. Just like Mr. Griffin loves his children my father also loves us very much. The relationship with my brothers is very strong and we trust each other like the TV show family but our family concludes some factors which are not similar with TV show family such as my father do not give me extra money. Not only that my brothers always hang up with their friends but they do not include me (Hampton). 4 TV Families and Myths about families In terms of Myth, the TV show family had to face a disaster incident which was discussed in the early paragraph, the legal trouble. Another myth was financial problem during jobless status of Mr. Griffin. The family had to face many financial problems. However, they fought against situations with the help of each other and recover after a specific time (Johnson). They had overcome all the myths like financial and legal and make their family happy again. 5 functionalism of myths According to the myths that showed in the show it is obvious that a family can be in problem at any time. So, the support and trust should be there to face the issues. In fact, the families should be aware of all kinds of legal issues that might harm them and affect their families future. Even the financial problem is also a similar problem shih can be caused at any time for the family that runs on a job. If suppose the head lost the job or face any financial issues, they should help each other and the head should make the entire family member aware of the condition/to sustain safely. 6 way of shaping the family From the serial I came to know that the family should be shaped with trust. Also the family must be supportive to each other. 7 taught from Show The TV show also helps to improve the relationship between the family members and they teach how to respect presents and other elder members of the family. This assignment teaches me a useful lesson that is always has faith in our family and never breaks the family (O'Gara). Should keep trust on our family members and support them. References Brown, Scott T. Family Reformation. Wake Forest, N.C.: Merchant Adventurers, 2009. Print. Flaherty, Liz. TV Show. Clayton South, Vic.: Blake, 2009. Print. Griffin, Larry J, and Peggy Griffith Hargis. Social Class. Chapel Hill: University of North Carolina Press, 2012. Print. Hampton, Brenda. The Reunion Show Reality TV Drama. Print. Johnson, Victoria E. Heartland TV. New York: New York University Press, 2008. Print. O'Gara, John D. Corporate Fraud. Hoboken, N.J.: Wiley, 2004. Print.

Thursday, November 28, 2019

Business Functions and Process Essay Sample free essay sample

This study is aim to present how concern maps and procedure demand to be implemented across an administration. The study will come with both academic theories and existent illustrations. Some illustrations of Tesco PLC and other companies have been chosen here to supply some good illustration of a concern running of a big international group. The study will be separated into there parts and seeking to supply more item of concern maps and procedure through different facets. External Stakeholders and the AdministrationHarmonizing to Johnson. G. Whittington. R. and Scholes. K. ( 2011 ) . stakeholders play of import regulations in a administration. particularly a big administration because there are different outlooks. even confliction between those stakeholders in a administration. Stakeholders can be divided into four types sing to their relationships to the administration and how can they impact the whole administration. These four types of external stakeholders are: Economic stakeholders. Social/Political stakeholders. Technological stakeholders and Community stakeholders. We will write a custom essay sample on Business Functions and Process Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Figure 1 shows clearly what the relationship between them and an administration. ( Figure 1 ) To place these of import stakeholders. stakeholder function is one of the best attack for an administration to place their ain stakeholder. Figure 2 is an illustration of external stakeholders function of E. ON Energy. which identify the stakeholders of this administration. ( Figure 2 ) Stakeholders can play different functions in different countries within a administration. They can besides do influence on these countries. the undermentioned parts will specifically explicate the influence of stakeholders. SustainabilityExternal stakeholders can do influence on the sustainability of an administration. when a administration doing a concern determination. Nowadays sustainability is going more and more of import in our life. Not merely authoritiess sing sustainability. but besides big administrations and even local abode sing sustainability. Briedenhann. J. ( 2011 ) introduced that bequest and sustainability going more and more of import for big featuring events such as the FIFA World Cup. and these determinations are influence by external stakeholders such as the authorities and local abode. In the instance survey of Tesco PLC. the administration is executing good in the planetary market harmonizing to the sustainability. With the influence of different political groups ( external stakeholders ) . Tesco PLC make a zero-carbon preparation academy in South Korea. The administration is recognized by the Carbon Disclosure Project as a top retail merchant in the universe. This is because the company has follow the influence of external stakegholders and made large parts to the sustainability. Furthermore. the administration besides decide to come on towards on this aims and traget themselves being a zero-carbon concern by 2050. ( Tesco PLC. 2011 ) GlobalizationEconomic stakeholders are the cardinal participants for a big retail company when the administration is covering globalization issues. Globalisation is a world-wide motion on economic. finance. trading and communications ( BusinessDictionary. 2013 ) . This means globalization is extremely related to the fiscal activities. so it is no uncertainty that economic stakeholders will do large impacts on globalization issues for a international trading company. As a retail company. Tesco PLC has their concern across the whole universe. During the concern procedure in different states. the company is really making different schemes to run into the demands of local economic stakeholders related to their civilization and devouring wonts. For illustration Tesco PLC opende a batch of 24 hours Tesco Express in the East China to run into the demands of consumers want to purchase things 24 hours while in America they provide supermarkets with organic. fresh and high quality nutrient. Th e scheme determination and concern advancement is extremely affected by the economic stakeholders in globalization is because the chief aim for most international concern companies is to general income. Corporate Social ResponsibilityHarmonizing to Johnson. G. Whittington. R. and Scholes. K. ( 2011 ) . â€Å"Corporate Social Responsibility ( CSR ) is the committedness by administrations to ‘behave ethically and lend to economic development while bettering the quality of life of the work force and their households every bit good as the local community and society at large† . Although the chief aim of an international concern company should be general income and net income. but CSR is going a cardinal portion for a big administration. While covering with CSR issues. Social/Political stakeholders such as local communities. consumers can do large impacts on the determination devising. The of import thing for CSR is to fulfill the the clients particularly they are local communities. Tesco PLC made a good illustration in Asia on CSR. They company help the local community to cover with the inundation in Thailand. Staffs work hard to present the basic life demands to the local communities and the company had donated about ?500. 000 to the local community which won high assessment from the local community. To really see the external societal shareholders and do benefit for them is one of the most of import things is concern procedure now for a big administration. DiversenessDiverseness comes from different parts and different degrees in an administration. Diverseness on determination devising can go on rather frequently when the administration is large. When a administration has junior direction degrees and senior direction degrees. sometimes diverseness might go on ( Johnson. G. Whittington. R. and Scholes. K. . 2011 ) . The diverseness may do by different experience and the experience may come from external stakeholders. For illustration technological stakeholders may make new engineering or solution manner for a big company. but it is the right of the company to make up ones mind if they are using new engineering to their company. usually. diverseness come due to there ground when internal stakeholders doing determinations. For illustration. diverseness might go on when Tesco PLC was make up ones minding utilizing on-line shopping systems or smartphone application for the company to general more income or heighten client experience. It is apprehensible and true that external stakeholders will hold impact on determination devising when diverseness happened. but the best manner to decide this job is to heighten the communicating between internal stakeholders and seek to hold unite in the administration. Business InventionTechnology traveling fast in modern society. new concern theoretical account and engineering comes out every twelvemonth. External stakeholders are the best mention for a administration to reexamine on the company and to do determination on the concern inventions. To do concern inventions. selling probe must be done before lunching the service or new merchandises. In this phase. external stakeholders are the ideal mark to be investigated. For big bowls. societal stakeholders such as local abode can act upon on the events could be taken on in the bowl. For international retail companies. the consumer wonts can assist the company to make new concern tools and services. Internet plays indispensable portion in people’s life. on-line food market of Tesco PLC gives people more connivence and new types of shopping experience which now seems like a normal manner. Social media for big retail store helps the company to acquire feedback from their clients every bit shor tly as possible and to do reaction on it. External stakeholders help a company to garner information rapidly and make concern invention rapidly and besides acquire reactions rapidly by utilizing suited manner. CreativityCreativity involves in the production of anything utile Mumford. M. D. ( 2003 ) . and besides creativeness can besides be defined as original and worthwhile. For an administration. creativeness is non merely refers to the physique up on a new merchandise or new service. it can besides mention to a internal solution of a company. To hold creativeness. external stakeholders will do large part. As economic stakeholders. stockholders and capital providers will supply the indispensable capital or fund that are available for a creativeness. With the support of capital. the squad will hold more opportunity to do new merchandises or services. Political stakeholders such as the administration organic structures besides help on creativeness. A new policy can assist assortment companies to make a macro-environment on creativeness. With a macro-environment on creativeness. more opportunity of creativeness will go on sing to the challenging in the same industry. Consumers as external st akeholders besides stimulate creativeness because big corporate brand creativeness to run into the consumers’ demands and to acquire the mark of general income. Different external stakeholder dramas different regulations in creativeness for a concern procedure. but in all they all aid. Enterprise DevelopmentEnterprise Development is a big building for either a little company or a big international administration. An endeavor development is based on assortment facet within the administration such as merchandises and service. human resource direction. recruiting. public assistance and so on. These development are internal developments. but they are mentioning to external activities. With the aid of political stakeholders. new policy for endeavor which helps the running of the company can be made. This is a chances but is besides a menace because the rivals as external stakeholders can besides acquire benefits from the policy. The development on corporation civilization will gave consumers as external shareholders positive impact if the civilization is wellness and exciting. Recruiting and public assistance of the company is rely on the net income of the company. The net income is coming form consumers. so really the running of the company can impact the internal dete rmination devising. So to reason. endeavor development is an internal activity and processed within the company. but this activity and procedure on determination devising is really rely one the external shareholders. Knowledge of ManagementA wellness and sustainable running of a company can non populate with out the cognition of direction of senior direction degrees of a company. Because the external environment is altering all the clip. so the cognition of direction should be updated all the clip excessively. For illustration. the attending on wellness and safety for consumers is upgrading all the clip these old ages. These requires the direction degree to hold latest cognition on this to keep the repute of the company. To understand the market. can besides assist the direction degree to utilizing latest cognition to pull off the staff and to supply better merchandises or service to the populace. And moreover. the changing of policy will mostly impact the cognition of direction because some large alterations on policy particularly in different states will impact the cardinal construct of a company and the senior direction degree might utilize a wholly different pull offing accomplishments to pul l off the company. The cognition of direction demands to be up to day of the month all the clip and all the alterations must mention to the external environment. Hazard ManagementRisk direction is an indispensable portion for a company to avoid unneeded cost and to do unneeded dangers. A full hazard direction will hold different parts such as hazard appraisal. eventuality program and exigency action. These hazard directions tools some are internal related and some are external related. But most of them are mentioning to external stakeholders. For illustration hazard appraisal needs to see what action would go on for external stakeholders. Is the policy shapers will alter the policy? How the economic system will impact the running of the company. When puting eventuality program. what alterations will convey to the external shareholders and what contemplation will the company get from the external shareholders back must be considered to make up ones mind if the eventuality program is utile or non. For big retail groups. when insolvents happened. the exigency program must see the benefit or lost of the consumers. And besides a fast-reaction a ex igency state of affairs will impact on the consumers. to go forth positive feedback signifier these external shareholders will keep the consciousness of the company. Operation in Business ProcessHarmonizing to Russell. R. and Taylor. B ( 2006 ) . operation direction was defined should be systematic and do the procedure of the operation more efficient. fundamentally. operation direction is linked with all necessary activities during the design. develop and procedure of a merchandise or a service that could be consume by the consumers. Operation direction is everyplace in the concern. Several facets in the concern starry can be considered here in operation direction. Operation Management and AimsFirst. signifier concern nonsubjective points of position. operation direction is of import. Business aims should be SMART and besides can be separate to hard and soft aims. Hard aims are ever mensurable. quantitative and nonsubjective and soft aims are ever not mensurable. qualitative and subjective. Operation direction related aims can be found in serval sections of a big concern administration. In finance. operation direction should concentrate on the return on investing ( ROI ) because ROI should be one of the chief aims of a company on their future determination devising. In footings of selling. operation direction should concentrate on their clients. The clients demands decide the company’s aim. Operation direction of client will including day-to-day concern activities with clients besides including the client service. One of the indispensable portion of operation direction in selling clients is excessively enhance or keep the quality of the merchandises or service of the company. For illustration Tesco PLC provide good 24 hours services in China and supply high quality and organic nutrient in America. On the production of the merchandises or services. operation direction should concentrate on the efficiency and the effectivity of the work. As when the operation is efficient and effectual. the company can salvage adequate money on the bring forthing of the service and merchandises. Form internal stakeholders points of position such as staff and employees of the company. operation direction should concentrate on the use. preparation and development of the people in the administration. Human resource direction is portion of the operation direction in an administration. The use of the employees can make high production of the work while with proper preparation of the employee can besides heighten the efficiency of an administration. Development of human resource and convey new operation thoughts or solution to the administration which besides will do the work more productive. Tesco PLC create academy in Korea to heighten the operation direction is a good instance survey on how to educate the current staff and possible employees foe the company and to do them accommodate the administration more and make productiveness for t he employers. Environment is going more and more of import for a company on their nonsubjective devising particularly for those big international companies as they provide services and merchandises worldwide and making concern in there different states. Operation in environmental issues should concentrate on the local policy or ordinances to maximize the impact of the operation. Furthermore. the operation direction of environment should non merely concentrate on the external environmental issues such and sustainability of the society or the protection of the environment. The operation should besides pay more attending on those intangible environmental issues inside the administration. The internal environmental issues can be more complex. The internal operation on environment can be the on the job civilization of the administration such as developing employee the administration civilization. it can besides be the internal communicating between section. Operation Management and Strategy ProcessOperation direction besides involved in the scheme procedure of the administration. Administration has their ain scheme on concern determination. Scheme can be divided into short-run scheme. medium-term scheme and long-run scheme. The operation direction of scheme procedure needs to do certain the running of the administration is on the path. The usage of operation direction is to do right way for the company to accomplish those schemes. The operation should be up to day of the month because the external environment is altering harmonizing to the demands of external stakeholders. For illustration the policy changing may impact the long-run scheme of a company. One of the good apply of operation direction in scheme procedure is to do tactic to run into the demands of short-run scheme. Besides to make policy and follow policy and ordinances is besides of import. Strategy comes form day-to-day operational degree to the corporate degree. To use an d do right scheme determination is what the administration needs in operation direction. Operation Management and ImplementationOperation direction has assortment processing phases. These phases including planning. and commanding. and most significantly. it is about implementing the operation direction to the administration. There are few things should be considered when implementing the operation direction. First. the execution of the operation direction should be realistic. The aim and the running should non be excessively ambitious. It is easy to put up different aims and operation ways for an administration. but non all of them is easy to implement and suitable for a administration. So be realistic is one thing when making operation direction. When runing a company. the leader or the determination shaper should be hardheaded. Because operation is the bosom of an administration. the direction should be really consecutive on mark. To be hardheaded is to do certain the undertakings are completed on clip and will non impact the running of the administration. But it can b e argument that the human resource direction can besides be soft. Because a hardheaded type direction is non suited for all the employees in the administration. So to do certain all the undertakings are acquire done on clip and in a good quality. utilizing assortment ways or direction to different types of people is indispensable. Diversity in a administration in the thing should be considered in the operation particularly in big international companies. Peoples who work in a international company may coming from different counties and in different instruction background. To do certain to apportion suited undertakings for people who can manage them can give the operation more flexibleness and makes the operation more smooth and efficient. Harmonizing to Muhlemann et Al. ( 1994 ) there are 5 p’s should be focused in operational undertakings which are: Merchandise. Plant. Process. Programmes and People. And harmonizing to Brown et Al ( 2001 ) there are 4P’s of operational undertakings which are Policy. Practice. Performance and Process. They all mentioned the importance of procedure in operation direction. The undertakings of operation direction is related to both internal stakeholders and external stakeholder. For illustration. The merchandises needs to run into the demands of consumers. the works of the undertaking is depends on the internal stakeholder such as employees. The undertaking made upon policy is under the affect of authorities policy and ordinance or internal policy. The public presentation indicate the degree of the market which is besides a good index when the administration is making rival analysis. There are besides 5E’s in the operation direction which are: Economy. Efficiency. Effectiveness. Equity and Ethics. The equity of operation is more about the human resource direction in the administration while the the moralss are more about the end product of the the operation. The moralss of an administration can be a large opinion when external stakeholders measuring the administration. Consumers will act upon by the moralss of the administration when devouring the merchandises or service while the stockholders will make up ones mind if the investing is deserving or non justice by the moralss public presentation of the administration. For illustration presents more and more administration are willing to carry through the Corporate Social Responsibility. A big international retail merchant company such as Tesco shows that they are assisting the local community and protect the environment will hold high assessment on the CSR. When consumers devouring. they find out the company is really give back what they earn organize the consumers to them. they might willing to devour at Tesco more. When more consumers consume more. the investors will happen the company has more possible on growing so they are willing to put more. This refers that the one operation motion has butterfly consequence on the undermentioned motion and the result of the operation direction. To reason all . it shows that each nexus between the operation direction are all linked together and all the undertaking can hold impact to the external stakeholders and all of them a indispensable and of import. Operation Management as a Transformation ProcedureOperation as the most of import portion of the administration. the cardinal portion of the operation direction is to transform inputs into end products of greater value. In the transmutation procedure. several cardinal points should be considered: Adding Value in the Transformational Procedure The transformational procedure is more like a transition procedure. it is doing something into another signifier of type of things. For illustration. the input can bu stuffs. and the end product can be existent merchandises or the input can be human and the end product can be the service. The feature of this transition monetary values is to add value into the input and bring forth merchandises or services with more value on it. It can be besides described as to maximize the value of something. When making this transition procedure. Several points need to be considered. First is the efficiency of the procedure. When adding value into something. the occupation must be efficiency. The value of the end products should be equal or more than the the amount of the inputs. This means the procedure is really working and add more value into the input. Second. the value adding should be effectivity. The end product should be impressive to the populace and receive positive feedback from the populace. For illustration new engineering can change over simple stuffs into high engineering merchandises and lead high devouring on this merchandises. This transformational proces is successful because the effectivity. Third. the value adding should use the administration resources. To do the value adding. the procedure needs capacity such as machinery. money as capital. people who work on it and stuffs. When the administration has use of the resource. the opportunity to add value in the procedure is bigger because this is a cardinal portion of the procedure and there no 100 % opportunity to do certain that the procedure will add value. but these are indispensable. Finally. the transformational procedure should understate the cost. To supply more value of the end product. the procedure should salvage as much costs as possible. With possible salvaging in the procedure. the whole operation di rection cane be more sustainable. Different signifiers of Transformational Process As there are assortment types of concern. the transformational procedure can hold different signifiers. Physical transmutation are ever seen in the fabrication operations which is change overing stuffs into merchandises. Locational transmutation are ever seen in the transit or warehouse operations. This is an activity ever seen in logistic operation. Exchange transmutation are ever seen in retail operation. Furthermore. in wellness attention service. physiological transmutation are ever seen and psychological transmutation are ever seen in the amusement. Informational transmutation can be found in communicating. Both psychological transmutation and informational transmutation are intangible transmutation procedure. Operation Management and Operation ActivitiesThe operation direction including assortment activities. several activities can be listed here. Forming work. this needs the operation director to good organize the undertakings can do certain they are on the path. Choosing procedure needs the operation directors to understand the precedence of the undertaking and choosing suited things to make on the right clip. Arranging layouts ever seen in some event forming. the operation directors need to plan and set up the layout of the locale to maximize the end product. Locating installations can been seen in some logistic work. or a big administration with different installations. Planing occupations should allow the operation directors to utilizing their apprehension on the staff and attempt to apportion the best occupation for them. Measuring public presentation is a measuring activities on the end product. Controlling quality is a cardinal activity in all concern sectors. Scheduling work is e ver aboard with the occupation planing which besides need the apprehension or work for operation directors. There are a batch of more activities can be found in operation. to conclue. operation is about everything and making everything everyplace. Other Important Business FunctionsBusiness maps are non merely operation direction. there are other things can be considered in concern map which can add value to the external stakeholders. In these portion. few more concern maps will be discussed here to supply more accounts. Selling as Business FunctionTo run a concern. it is essencial to understand the current market of the administration and understand the external stakeholders demands. Selling as a cardinal concern map will assist the administration to understand the current state of affairs of the merchandises and service to heighten the quality of what they provide or provide new merchandises or values to the clients. To understand what sort of added value should be provide. foremost he organisation needs to understand what they needs. Harmonizing to the 5p’s theory of Marketing. Product. Price. Topographic point. Promotion and Peoples are the cardinal parts of the selling. A good merchandise launch should include a sensible monetary value for the mark market. presented and prompted in suited topographic points to suited people. When the aiming a selling. one thing can be missed. Harmonizing to Johnson. G. Whittington. R. and Scholes. K. ( 2011 ) . market sagement should be considered in a se lling run. Market sagement as external stakeholders. which is a group of consumers who have similar demands as other consumers but besides have different demands in other markets is besides need to be considered. As the selling should concentrate on all thing possible purchasers of the company’s merchandises or services. To cover with market. both general wants form the clients and specific wants from the clients should be considered. A selling program refers the external stakeholder analysis. The added value delivered organize the selling can be more intangible such the thought of the merchandises or a life manner that could be adopted by the consumers. For illustration Tesco provides and marketing recycle shopping bags for the consumers. This sort of actions are really supplying life manners for the people. Or the particular Red Edition of Apple iPod is seeking to convey the thought or people who have HIV. This is besides some intangible added value that the administration can supply t o the external stakeholders. HRM as Business FunctionHuman Resource Management ( HRM ) as a concern map is ever considered as a map or concern tool to cover with internal stakeholders within the company. It is non doubt that HRM is more about pull offing people in the administration. but when a company can pull off the employee good and can work out struggle inside the company. the company can be more productive and efficient. As it was discuss in the operation direction portion. the internal operation direction on people should be efficient and effectiveness. Different people in the administration should be treated otherwise to gauge their maximal power and made them to do more part to the administration. When the company salvage money on unneeded costs on other things. the company can pass more on supplying best merchandise with added value to the clients. A good pull offing manner of an administration can besides convey added value to other administration as external stakeholders. Other administrations in other concern or even same concern can follow a successful theoretical account of a company can use on their ain employees. Furthermore. a successful HRM can convey high efficiency on the internal communications. This will allow the employees more understand the construct and merchandises or service of the company. When employees particularly staff who working in retailing company covering with clients. they can supply more information about the merchandises or services to the clients which will heighten the opportunity of purchasing merchandises or utilizing services. Although HRM is more focal point on the internal direction. but it do conveying added values to the external stakeholders. Finance as Business FunctionFiance study is a cardinal index of an administration. There are several external stakeholders of an administration. each of them will hold added value brought by the administration. For illustration investors and their advisors can reexamine how much benefits they have gor organize the company by merely reexamine the one-year finance study of the company. The employees and their representation groups bring added value direct to their company which means indirectly they bring added values to the stockholders of the company. Lenders can acquire added values from the company if the company operate good and maintain healthy running every twelvemonth. Suppliers and other trade payables provide merchandises or service to the administration will acquire net income from an administration. with good nexus with a company. they might acquire added values such as committedness or long-run contracts from the administration which decidedly are added value to them. Customers are one of the bulk income of an administration. The administration relies on the client to convey income to the company. Customers can acquire added value through finance such as reappraisal the finance study for the administration. These added value can be intangible such as the the trust on the administration or trade name trueness to the administration as the company demoing healthy running on finance. A good finance study makes client experience the company is dependable and experience safe from them. Governments and their bureaus can reexamine the execution of their policy through reappraisal the finance study. The company make finance part to the local economic system and besides convey added values such as occupation chance and concern chance to other concern in the regional countries through fiscal activities. Decision Stakeholders and concern activities are ever linked together. Business map aid the administration in good operation and convey benefits to the administration. Different concern map and procedure demand to be integrated and implemented across the whole administration. To understand the running of concern maps. what added value can concern map and procedure bring to the administration and stakeholders is of import. Furthermore. to understand how administrations can act upon stakeholders and how external stakeholders can act upon the concern procedure of the administration is besides really of import. A good direction demands strategic determination doing on each subdivisions in the administration. besides the administration needs strategic monitoring and controlling of the administration. Troubles will go on in the operation direction of a administration. to undertand and use declaration and theory into the work will assist the administration to decide job and do the procedure of the c oncern on a healthy manner. Mention Briedenhann. J. ( 2011 ) . Economic and Tourism Expectations of the 2010 FIFA World Cup – A Resident Perspective. . 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Hoboken. Tesco PLC ( 2012 ) . â€Å"Our Strategy† [ online ] . Available from: hypertext transfer protocol: //www. tescoplc. com/index. asp? pageid=97 [ Access 9th Devember 2012 ] Tesco PLC ( 2012 ) . â€Å"Financial Performance† [ online ] . Available from: hypertext transfer protocol: //www. tescoplc. com/index. asp? pageid=29 [ Access 9th Devember 2012 ] Tesco PLC ( 2012 ) . â€Å"Annual Report† [ online ] . Available from: hypertext transfer protocol: //www. tescoplc. com/files/pdf/reports/tesco_annual_report_2012. pdf [ Access 9th Devember 2012 ] Tesco PLC ( 2012 ) . â€Å"Annual Report Chinese† [ online ] . Available from: hypertext transfer protocol: //www. tescoplc. com/files/reports/ar2012/files/pdf/tesco_annual_report_2012_chi. pdf [ Access 9th Devember 2012 ]

Monday, November 25, 2019

Beef industry in Australia

Beef industry in Australia Introduction The beef industry is the biggest agricultural activity in Australia. Moreover, it is the second biggest beef exporter after Brazil internationally. Every state and territory of Australia sustains breeding of cattle in an extensive scope of climates.Advertising We will write a custom report sample on Beef industry in Australia specifically for you for only $16.05 $11/page Learn More The Australian â€Å"small population means that consumption is low, which allows Australia to export a significant volume of beef each year mainly to Korea, the US, and Japan, while cattle production in the country covers a region of more than 200 million hectares† (Hammond 2006, p.190). The beef industry in Australia achieved an advantage following the detection of BSE (mad cow disease) in Japan, Canada, and the US, since Australia is without the disease. Contrary to breeding systems in different parts of the globe, cattle in Australia feed on pasture as the chief source of food (Bell et al. 2011). The aim of this analysis is to assess the beef industry in Australia, find opportunities, and threats, and recommend ways to better the industry. The beef industry in Australia encounters several challenges like increasing salinity, vegetation control, and degradation of soil among other internal and external factors. The execution of the recommendation practices could necessitate reaction to particular subjects. In degraded regions, re-vegetation could help, or a modification in farming method. This paper discusses the analysis of the industry and recommends ways to reduce emanating threats. Industry analysis At a domestic strategy stage, the macroeconomic as well as the regulatory environment might have a powerful impact on factors of competitiveness of the industry. Domestically, macroeconomic strategy could have an impact on input costs courtesy of its influence on several aspects, for instance, rate of interest and inflation. Worldwide, macroeconomic strategy could have an impact on real exchange rate. A broad range of other environmental factors may affect the effectiveness of the industry.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Environmental factors that are likely to result in failure or success of the beef industry in Australia are the ones that affect transport, processing, and communication systems as well as the ones that affect access to information and innovation. For the beef industry, the chief primary resource is land for grazing. In the entire land limitation, competition from other farm animals (Dairy industry), crops (cotton and horticulture industry), and non-agricultural activities is crucial (George et al. 2009). The beef industry in Australia encounters great competition from South America in markets like Canada and Korea. Brazil stands as the leading exporter of beef in the world and the second major beef producer following the US. The beef industry in Brazil has grown powerfully in the last decade, with production rising by 36 per cent to 9 million tonnes in year 2009. Over the same period, exports have rose at a much quicker rate, rising by 227 per cent to 1.6 million tonnes. The sturdy growth of the beef industry in Brazil has been the outcome of significant new venture in infrastructure and cattle breeds, which is anticipated to promote growth in the near future. The beef industry in Brazil has a powerful competitive level in international markets where it has access, mainly due to its cheaper cost arrangement. Distress concerning foot-and-mouth disease in several provinces in Brazil has affected the export capacity of Brazilian beef (Ferraz Felà ­cio 2010). Presently, Brazil does not compete with Australia for beef export to Korea, the US, and Japan owing to its foot-and-mouth disease risk. However, if the beef industry in Australia were to spread out it s presence to other markets, mainly in Russia, the Middle East, and Asia it could encounter considerable rivalry from Brazil.Advertising We will write a custom report sample on Beef industry in Australia specifically for you for only $16.05 $11/page Learn More India ranks as the third major veal meat and beef exporter after Brazil and Australia. Supplies from the United States’ beef industry could augment with more animals being slaughtered after a drought. Exports from the beef industry in India might make Australia struggle to capture a decent allocation of mushrooming new markets. India, which is one of the most densely inhabited and vegetarian country, witnessed 21 per cent augment in beef production from 2000 and possesses a 63 million head cattle (judge against 26m of Australia). Beside additional beefed up export rivals like Brazil, New Zealand, and the US, India plans to aim rising close markets with mounting victory in a period of five years . As the number of inhabitants in South East Asia is probable to rise by over 32 million people in the next three years, it marks the escalating competition that the Australian beef industry will encounter in supplying these thriving markets. In accordance with Australian Bureau of Agriculture and Resource Economics and Sciences (ABARES), beef exports are already tilted to decrease due to intensifying export competition as well as more local cattle existing for slaughter. In accordance with the Agricultural and Processed Food Products Export Development Authority (APFPEDA), buffalo meat symbolised 86 of the total exports from animal products in 2011. The major markets for buffalo meat from India are the Philippines, Vietnam, Malaysia, and Saudi Arabia. In the aforementioned markets, Australia receives stiff competition owing to the demand of buffalo meat (Kandeepan et al. 2010).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More PESTEL analysis Political and Legal The majority of Asian nations are open to trade but a number of these nations safeguard their farmers with none closed to Australian beef (save for Burma and Korea) and thus tariffs are normally enforced to Australia at rates similar to those of competitors like the US. Nation obligations are stern in various cases (for instance Japan and Indonesia) but Australian Quarantine and Inspection Service (AQIS) impose an authorisation structure for meat export, where the entire meat has to be certified by a supervisor to be allowed to leave the nation, thus guarding the industry (Nederveen Dasgupta 2009). Procedurally, every Asian nation (apart from the abovementioned), have related import systems, there exists traders in Australia operating in every Asian market. China necessitates traceability, initially a market locked to non-incorporated meat-works. Requirement ordered that they start their market, and as a result can export if the record of the bod y is traced to a China-endorsed abattoir. Economic In terms of economic aspects, Asia can be split into strata as shown below: Developed: Singapore, Hong Kong, and Japan Newly developed: Thailand, Taiwan, and South Korea High potential: Malaysia, India, China, Vietnam, and Indonesia Developing: North Korea, Burma, and Cambodia Resemblances in Asia comprise wet markets, rising hotel industry, restaurants, and recently started supermarket chains. Every major nation has a rising hotel sector, with numerous foreign dollars originating from tourism and business voyage. There is also a growing domestic dollar obtained from the beef industry also (McSweeney Rayner 2011). The hotel business marked the initial point through which Australian meat got into the majority of Asian markets, instigated by a few distributors, who bought from traders as well as directly. The stride that followed is through the restaurant industries. With respect to general economic climate, recent years have witne ssed noteworthy fluctuations in prices of products and more so beef, cereals, and dairy products. Even as the international economy is going through a phase of uproar owing to a mixture of unpleasant aspects, the prospects for agricultural products on international markets are however promising. Increasing population, better living standards and varying nutritional patterns, mainly in Asia, are all causal factors of higher food demand (Cullen Parboteeah 2009). With their scale of function and cheap production charges, the beef industry in South America carries an actual threat to Australian producers, if permitted free access to European Union markets. Current developments (such as production restrains and export limitations) in conjunction with future revenue growth, mostly in Brazil, are possible to reduce that threat to some extent. Social With regard to social aspects, Asians are famous for being social diners; therefore, the restaurant business in Asia is much more varied and significant as compared to the west. The cultural practices of the Asians in many nations dictate, to some extent, the significance of ‘face’ that is most simply achieved via the dinner habits. Australian red meat is indubitably prevalent in these social occasions and thus considerably contributing to the growth of the beef industry in Australia (Peters et al. 2010). Levels of education are still extensively diverse in Asia; however, food education as well as teaching of chefs is most appropriate to this study. Cooks and chefs in Asia are habitually trained in western ways of cooking, but still a lot of work requires to be done in teaching the food-service sectors the advantages of a wider-variety of products. Technological Asia still differs outrageously in technological developments. China forms an excellent instance of the whole region with cities at the coastal regions competing with the US and Australia with respect to telecommunications, accessibility and affordab ility of expertise, and the application of personal computers, while interior provinces worsen in the accessibility of technology in uneven relationship to economic affluence, which decreases as we shift far from the coasts. Likewise, as technology compares to economic prosperity, so too does the use of imported Australian meat, and its accessibility. Since the Asian ports in China, Japan, Singapore, Thailand, Malaysia, and Vietnam are capable of handling refrigerated, containerised consignment, and present appropriate cold-chain support for delivery of the product, expertise makes it achievable and inexpensive for the supply of Australian beef product in coastal regions. The coastal areas are as well the regions of highest economic development and trade, and thus requirement for meat products, which in most instances are not available in high sufficient number or quality locally (Hammond 2006). The same case applies to the inland. Environmental With regard to Climate Change, Austra lia supports the objectives concurred in 2007 by the Heads of State and Government at Spring European Council and the European Union package on Climate Change and Energy Security (CCES) concurred in 2008. It has as well been consented that the European Union target will augment to a decrease of 30 per cent in the occasion of a global accord on CCES arrived at in Copenhagen in 2009. The projections in 2012 â€Å"estimate that emissions in Australia are probable to bear averaged 575 million tonnes of carbon dioxide (CO2) equivalent each year† (Keating et al. 2010, p. 108). In a bid to attain total emissions target in Australia of a 5 per cent decrease on 2000 levels by 2020, the country encounters an abatement hardship of 155 million tonnes of carbon dioxide in 2020. Due to the carbon pricing method at hand, the net emissions of Australia are planned to be restricted to 537 million tonnes of carbon dioxide in 2020 and 396 million tonnes of carbon dioxide in 2030 (derived from t otal 2020 and 2050 targets of Australia). The mechanism is the way through which Australia will achieve its greenhouse gas emissions decrease targets (Browne et al. 2011). While study in this area is in progress, it is obvious that the attainment of Australia’s target offers an alarming challenge. SWOT Analysis Strengths Australia has almost total sickness free status Australia boasts the world’s lowest standing for Bovine spongiform encephalopathy (BSE), normally called mad cow disease. Additionally, Australia is mainly free of foot and mouth disease and has no major sicknesses Availability of latest research, innovations, and technology Geographically Australia is gainful as is near Asia while all present competitors are on the opposite side of the world Hazard analysis and critical control points (HACCP) and AQIS imposed minimum values are quite thorough, as each piece of meat exported has to be allowed by AQIS (Pelle 2007). This aspect leads to high quality and reliable product that is essentially certified to be safe, indirectly, by the government of Australia Process and quarantine recognised internationally The Australian beef industry enjoys unrestricted access to all markets Proficient (mainly unguarded) production due to good surroundings, first rate capital and practices Weaknesses Costly land, labour costs, and production that bring about high pricing These elements make it difficult to compete with other countries exporting at lower costs (Keating et al. 2010) Depends on the environment as well as climate, which are both not constant in Australia Short of premium representation in some countries, thus in a number of markets Australian meat is a product, and pricing floats consequently The beef industry is itself is exposed to world pricing The industry is potentially affected by increasing oil prices Unguarded industry Susceptible to (particularly) the United States product when competing Opportunities Chefs from Australia have an opportunity to teach the Asians on making use of Australian product For Singapore, the sub-continent, and Malaysia certification is simply made, the majority of export plants are purely Muslim Kill. A niche requirement in Asia Geographic closeness leaves Australia beneficial against hardening import obligations For instance, three month requirement by Indonesia (Keating et al. 2010) Simple for trade contact, and for customers to draw closer and visit To more develop on the hygienic and green representation, Asians consideration for Australian meat and beef products, likely cultural resemblance for conducting business in Asia Effortlessness of production in Australia provides itself to Difficult nation and commercial obligation Supply for the Asian preferences like both grain as well as grass fed Free Trade Agreement with Singapore, dialogues for Malaysia, China, and Japan that will persuade importers to turn to Australia. International food chains like Mcdonalds tha t support source of their beef as a business point Opportunity as a supply of labour (guest employees) for the Australian beef industry Rising prosperity, boosted intra-continental tourism, and accessibility by visitors for hotel business, increased revenue for purchasing foreign products for local consumption (Keating et al. 2010) Threats Asians could sign Free Trade Agreements with the US and South America that eliminate Australia Likely threat from China, rising production of beef and sheep, and exporting Red meat is not in line with the Kyoto protocol The US competing harder to regain markets like Japan and Korea (Nelson 2009) When it gets over disease setbacks, South America might enter a lot of Asian nations A great workload goes to the beef industry in Australia to major on the external environmental opportunities and find ways of reducing and eliminating negative external and internal environmental threats for it to maintain a leading and thriving status. Failure to do so could cause the progressive decrease in effectiveness of the beef industry (Pethick et al. 2011). Currently, the beef industry has shown a readiness to react. The greatest challenge will be to deal with the effects of change. Strategy Recommendations The major environment associated recommendations of the strategic plan exclusively involve the requirement for better grazing methods and additional on-farm land administration policies (Verbeke et al. 2010). The aims of these strategies should focus at: Attaining noteworthy developments in efficiency and natural supply sustainability pointers through advanced grazing and other administrational strategies Decreasing and reversing the effect of land and water deprivation on the beef industry through proper cultivation and grazing techniques. These can be copied from other well performing nations like Brazil Satisfying the expectations of the society by adopting practices for the water as well as land management The beef industry in Au stralia is a rural industry encountering several developing and growing environmental hardships. The challenges are inevitable, as the industry uses land resources. The increasing salinity, vegetation control and soils matters should be taken through assessments of the impacts that the beef industry has on broader landscape practices. The implementation of recommended practices could necessitate development to react to regionally particular subjects and to emerging subjects. In a number of the more poorly degraded regions, re-vegetation could be needed, or at the extremely best, a modification in farming method (Verbeke et al. 2010). The modifications adopted should be established by the degradation happening. Meat and Livestock Australia (MLA) should carry out a Producer Instigated Research and Development (PIRD) plan to satisfy the beef industrys demand for better producer participation in research and development. In line with this plan, MLA can source finances to fund producers sufficiently with a project aimed at bettering the effectiveness and productivity of their farm business through the necessary research and development (Keating et al. 2010). These researches could look at ways of reducing cost of production in a bid to lower cost of the product and satisfactorily compete with countries like the US who offer cheap beef products. Additionally, the research could seek to achieve Australia’s greenhouse gas emissions decrease targets and ensure unchanging climatic conditions. Conclusion The beef industry is the leading agricultural activity in Australia in addition to the country being the second biggest beef exporter after Brazil, globally. Cattle production in Australia makes use of an area of above 200 million hectares. The industry encounters a number of challenges like escalating salinity, vegetation control, and degradation of soil amid other internal and external factors. Besides the challenges, the industry is bestowed with opportunities such as being free of disease and geographic nearness to its markets in Asia. Among other recommendations, financing research and development, re-vegetation, and a modification in farming method could help eliminate threats and ensure that the beef industry in Australia maintains a leading status. Reference List Bell, A, Charmley, E, Hunter, R Archer, J 2011, ‘The Australasian beef industries- Challenges and opportunities in the 21st century’, Animal Frontiers, vol. 1 no. 2, pp. 10-19. Browne, N, Eckard, R, Behrendt, R Kingwell, R 2011, ‘A comparative analysis of on-farm greenhouse gas emissions from agricultural enterprises in south eastern Australia’, Animal Feed Science and Technology, vol. 166 no. 1, pp. 641-652. Cullen, J Parboteeah, P 2009, International Business: Strategy and the Multinational Company, Routledge, London. Ferraz, J Felà ­cio, P 2010, ‘Production systems–An example from Brazil’, Meat Science, vol. 84 no. 2, pp. 238-243. George, D, Clewett, J, Birch, C, Wright, A Allen, W 2009, ‘A professional development climate course for sustainable agriculture in Australia’, Environmental Education Research, vol. 15 no. 4, pp. 417-441. Hammond, K 2006, ‘Breeding strategies for the development of the Australian beef industry: An overview’, Animal Production Science, vol. 46 no. 2, pp. 183-198. 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Peters, G, Rowley, H, Wiedemann, S, Tucker, R, Short, M Schulz, M 2010, ‘Red meat production in Australia: Life cycle assessment and comparison with overseas studies’, Environmental science technology, vol. 44 no. 4, pp. 1327-1332. Pethick, D, Ball, A, Banks, R Hocquette, J 2011, ‘Current and future issues facing red meat quality in a competitive market and how to manage continuous improvement’, Animal Production Science, vol. 51 no. 1, pp. 13-18. Verbeke, W, Van Wezemael, L, De Barcellos, M, Kà ¼gler, J, Hocquette, J, Ueland, Ø Grunert, K 2010, ‘European beef consumers’ interest in a beef eating-quality guarantee: Insights from a qualitative study in four EU countries’, Appetite, vol. 54 no. 2, pp. 289-296.